CompliQuest

Course Overview

You're running campaigns, collecting emails, tracking behavior, and personalizing content. Then legal blocks your launch because "it's not GDPR compliant." Now you're scrambling to rewrite copy, rebuild forms, and figure out what went wrong.

This course shows you how to run effective marketing campaigns that don't get blocked by legal or trigger regulatory complaints. No theoretical lectures, just practical guidance for the campaigns you run every day.

What you’ll learn:

• When you actually need consent versus when legitimate interest works, 
• How to write email copy that's persuasive AND compliant, 
• How to set up cookie banners that don't kill your conversion rates, 
• What counts as a "dark pattern" and how to avoid accidental violations, 
• How to handle unsubscribes and deletion requests quickly, 
• What AI marketing tools require under GDPR and how to use them safely, 
• How to segment audiences without over-collecting data, and 
• What happens when you send to people who didn't opt in.

You'll see real examples of what triggers complaints: pre-checked boxes that assume consent, newsletters sent to purchased lists, cookie walls that force acceptance, unclear unsubscribe processes, and AI personalization that crosses privacy lines.

You'll get practical tools like, cookie banner setup guides, and legitimate interest assessment framework,.

By the end, you'll know how to launch campaigns that pass legal review the first time, avoid the mistakes that trigger GDPR complaints, balance performance metrics with privacy requirements, and build audience trust that drives long-term results.

Modules

• GDPR in the Marketing Department – This module teaches participants how to manage personal data in marketing activities lawfully and responsibly, with a clear focus on real-life application. It covers core GDPR principles and common marketing practices such as collecting emails for newsletters, using marketing cookies, and personalizing messages through data analysis.